Here's the ad. Seems pretty plain and incapable of causing controversy. It shows three of the most prominent women in Israeli politics and law today - holding some of the highest ranking positions along with the words, This Is Israel.
Apparently, Ms. magazine didn't like the content. That's their right, but something is horribly wrong about that decision. What exactly did they find harmful or offensive in the message? It's not like they're showing underweight and/or anoerxic women who suffer from eating disorders parading around on the catwalk that give impressionable women and girls the wrong ideas about self-image.
The Magazine's response seems downright lame, claiming that they "...would love to have an ad from you on women's empowerment, or reproductive freedom, but not on this"
No word on what that actually means.
Would this pass muster?
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