Volkswagen, who won acclaim with its immensely popular Super Bowl ad last year featuring a kid who was enthralled with being Darth Vader, is prepping the field for another ad along the same vein.
To do so, it's rolling out a teaser featuring a dog chorus barking out the Imperial March:
For those who have forgotten, here's the full Darth Vader ad:
In many respects, putting these ads online allows for bigger bang for the buck and word of mouth and gives the sponsors of the ad the ability to run its advertising in multiple channels for no additional cost other than uploading it online.
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