The media attention over Woods' infidelity has reached frenzy status and each passing day has revealed a new alleged mistress. It's hard to keep track, but it looks like he's had at least ten women on the sidelines, including at least two porn stars.
The scandal isn't being lost on many of Woods' advertisers. They aren't likely to countenance being branded alongside Woods, who was one of the world's most dependable endorsers over the past decade. He's raked in hundreds of millions.
Problem is that Nike's poster boy for golf was just doing it with women in every sun-streaked golf course in the land. Advertisers have pulled his ads from prime time tv.
No advertisements featuring Tiger Woods have run on prime-time television broadcast networks or 19 cable channels since late last month, after reports of his extramarital affairs, according to data from Nielsen Co.If Woods can't get ahead of this mess, he is sure to loser sponsors and endorsement deals. For the moment, they're sticking with the world's top golfer.
The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette Co. spot on Nov. 29, according to New York- based Nielsen. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said.
“Last weekend there wasn’t any advertisement during those games,” said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a Nov. 27 car accident outside his home near Orlando, Florida. Woods’s ranking among celebrity endorsers plunged to 24th from 6th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.
Woods has endorsement agreements with Accenture Plc, Nike Inc., PepsiCo Inc.’s Gatorade, Tag Heuer International SA watches, Electronic Arts Inc. and Procter & Gamble Co.’s Gillette brand.
Meanwhile, his mother in law had to be rushed to the hospital after complaining of stomach pains. She had been at the Woods' home.