The guerrilla marketing campaign that panicked Boston over a possible terror plot boosted the ratings of the obscure cartoon cable-television show it was promoting.
Viewership was up 4 percent for Thursday's midnight showing of "Aqua Teen Hunger Force" on the Cartoon Network, said Nielsen Media Research.
A day earlier, two men were arrested in Boston - and Turner Broadcasting System faced a wave a of criticism - for installing electric-light displays featuring an "Aqua Teen" character called Ignignokt giving the finger.
Boston was one of 10 cities where Turner tried out the marketing ploy.
The rating news could get even better for the show's creators in the coming days.
"I think it will only help ratings for the show, said Mediaweek television-industry analyst Marc Berman.
"Any exposure, good or bad, always helps and while this [debacle] has a terrible negative connotation, I really don't think its going to hurt the show."
The commotion caused by the appearance of those electronic devices all over Boston essentially shut down the city for a day as the Boston PD ran all over the city trying to figure out what was going on. The two men behind the ad campaign installations were arrested and out on bail.
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