Turkey Day Parade Media Blackout

During the Thanksgiving Day Parade in NYC, there was an accident where one of the balloons clipped a light pole and sent a 30 pound lamp crashing to the ground. It hit two young women, sending both to the hospital. Thankfully, their injuries weren't serious and they're laughing off the incident as an accident and that it wasn't more serious. And the family has no plans to sue.

However, if you were watching the NBC coverage of the story, you would never have known that this incident ever happened.

During its live coverage of the annual Macy's Thanksgiving Day parade, NBC did not tell viewers that a giant balloon had caught on a street lamp and injured two sisters.

At the point in the broadcast when the "M&M's Chocolate Candies" balloon was supposed to have crossed the finish line, announcers Katie Couric, Matt Lauer and Al Roker stuck close to their scripts and the network ran footage of the balloon from last year's parade.

Couric told the audience they were seeing old footage and bantered with Lauer and Roker, but there was no further mention of the accident.

An NBC spokeswoman said Friday that producers knew something had happened with the balloon but didn't know exactly what.

What utter BS. They didn't bother to see what happened? It's not like they couldn't saunter down to Times Square and find out (that's where the accident occurred). CBS had the coverage instantaneously and provided regular updates, even noting that the parade officials and NYPD took the balloon to a sidestreet to deflate it for examination purposes.

Kudos to CBS for doing the right thing. NBC? Missing in action.